Market analyst Mintel forecasts that UK shoppers are set to spend over £2 billion on ethical foods in 2006 alone, up by an impressive 62 per cent since 2002. Mintel's report, titled 'Attitudes Towards Ethical Foods in the UK,' said: "People in Britain today are clearly moving towards more ethical lifestyles and are starting to realise that their actions all have consequences." It appears that British shoppers are increasingly wanting to shop with a clear conscience.

The research reveals that this trend towards ethical consumerism runs deep. For example, 75 per cent of Britons now believe that people have a duty to recycle, up from 65 per cent in 2002. And 34 per cent 'buy Fairtrade where available', up from just one in four in 2002 and two in five now 'buy free-range products whenever they can' (up from 33 per cent in 2002). These are quite large changes and an encouraging trend.

Last Modified: Tuesday, October 31st, 2006 @ 03:20

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