A survey conducted by Impulse Research Service for Heinz revealed that 85 percent of Americans agree that eating breakfast is important. However, the majority of consumers say they do not have the time for it. The much touted busy schedules and an increasingly fast-paced lifestyle have meant that Americans increasingly miss out on this important meal. Unfortunately, having breakfasts together as a family has also become a rare experience.

The survey was conducted in June 2006 and gathered responses from around 1,500 adults throughout the US. It found that more than 60 percent of consumers say it is “too hard” to find the time to have breakfast as a family. About 40 percent of families never prepare hot breakfasts during the week, while half of all families surveyed said they missed out on breakfasts together, even at weekends.

Last Modified: Wednesday, November 1st, 2006 @ 03:35

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