Hyperoxygenated Water Performance Benefits Just So Much Hot Air

Some marketers are amazing. I've heard about selling ice to Eskimos and with increaing global warming perhaps there will be a lot more of that. But some processors are flogging bottled water with "added oxygen" and claiming that it can enhance performance! That's hysterical. I guess there really is one born every minute.

Richard Pechey, sales manager for the OGO oxygenated water brand claimed OGO's extra oxygen content was 35 times the level found in regular water. Pechey markets OGO claiming the “high infusion of oxygen means an extra boost of energy-giving O2”. I wonder where Pechey went to school. They must have had pretty special water there.

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