Ofcom, the UK's advertising watchdog, announced that it would impose a total ban on high in fat, salt and sugar (HFSS) food and drink advertisements of particular appeal to children under the age of 16, broadcast at any time of day or night on any channel. The announcement of the new restrictions on food and soft drink advertising to children on TV is the culmination of a three-year debate in the UK on the role advertising plays in establishing eating habits.

Under Ofcom's proposals, restrictions will be targeted at food and drink products rated as high in fat, salt or sugar (HFSS) according to the Nutrient Profiling scheme developed by the Food Standards Agency (FSA). Food or drink products which are below FSA thresholds may be advertised without scheduling restrictions, providing an incentive for some manufacturers to reformulate existing products as well as to develop new products which are low in fat, salt and sugar.

Last Modified: Friday, November 24th, 2006 @ 23:54

This entry was posted on Friday, November 24th, 2006 at 11:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.